Brand Identity from Sophie Rudd on Vimeo.
Here, I analyse one artist's products as a brand.
I analyse My Chemical Romance's music video for "Helena", their digipak for "Three Cheers For Sweet Revenge" and their magazine advertisement for "The Black Parade" - as well as the lead singer, Gerard Way's magazine advertisement for his solo record, "Hesitant Alien" to discover what formulated their particular brand identity.
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