Production - My Magazine Advert (Draft 1)

Here is the first draft for my magazine advert for my digipak that will be titled "Hell Bent, Heaven Sent" by my artist called 'Decadence'. 

I have used a font appropriate to my genre of music - which is rock 'n' roll.
As the artist I am using direct mode of address by looking straight into the camera and breaking the fourth wall. 
I am conforming to the typical codes and conventions of rock music by wearing dark clothing i.e; a black leather jacket and I am wearing dark red lipstick. 

I decided to cover one side of my face to create an air of mystery to my front cover and to my artist.
Hell and Heaven are clearly polar opposites; bad and good; dark and light. And what I came to realise when creating the brand identity for my artist is that is what rock music is about most commonly. Most of the rock music videos I analysed contradicted light and dark in some way. In my video, I change from colour to black and white. My emotions change rapidly through the video to match the pace of the music and the context of my footage.

More importantly, religion is often a strong concept within rock music - thus the title of my digipak is "Hell Bent, Heaven Sent' - it highlights this idea of polar opposites as well as religion. In relation to my video and the song I chose to perform of "Golden Days" by Panic! At The Disco, the concept within my video was a video diary. A young girl looking back on her life with a friend - those times were good and happy and as she looks back on them there are clearly moments of sadness and regret.

It emphasises the idea that everything ends, but it is not about this. It is about living in the moment, and when you do look back on your life, remember the good times and carry them through to the future - don't hold on to things. To me, the phrase "Hell Bent, Heaven Sent" conveys much of that meaning; it shows that life is full of polar opposites - the good and the bad, the happy and the sad. All of have a face that we portray to the world, yet all of us have a side of which we may choose to mask. We all have demons, and this is what the hand covering one side of my face represents - and it is a message I wanted to stress through this digipak cover/magazine advertisement.