Thursday, 12 January 2017

Planning - Changing one of my Ancillary Products

Over the period of time I have been completing my practical coursework for A2 of a music video, digpak and website, I have decided to change one of my ancillary products.

My Analysis of Panic! At The Disco's website 
My Analysis of the Kaiser Chief's Website
I personally feel that a website doesn't truly highlight the brand identity of my digipak and the message I'm trying to represent through my artist.
My artist contradicts the stereotypical representations of women in the music industry and I feel the images I have taken for my digipak could also be used within a magazine to represent this.




These are just 2 of my images that I have taken and edited in iPhoto to use for my digipak (front and back cover) and magazine advertisement. 

Magazine advertisements are also something I look at a lot more then websites and I feel they are a stronger marketing technique than that of a website; not many people use websites and this was something I found when completing audience research - many of my peers did not go on them. 
Magazine advertisements are eye-catching yet simplistic: conveying enough information about an artist for an audience to feel intrigued. They can often result in audiences purchasing an album, and this may help in formulating a fanbase for an artist, and so, consumer loyalty. 
Gerard Way - "Hesitant Alien" 

 All of the magazine advertisements for digipaks that I have looked at or analysed are all attractive and eye-catching in their own way. All of them create brand identity for the artist, provide the relevant information and - for me as a consumer of all of these artists - ignite excitement and passion about the upcoming records.

This is why I want to create my own magazine advertisement - I want to invoke that same excitement for my own product.
My Chemical Romance
"The Black Parade" 

My Chemical Romance
"Danger Days: The True Lives of the Fabulous
Killjoys"
(Gerard Way) 
My Chemical Romance
"Danger Days: The True Lives of the Fabulous
Killjoys"
(Frank Iero) 


My Chemical Romance
"Danger Days: The True Lives of the Fabulous
Killjoys"
(Ray Toro)

My Chemical Romance
"Danger Days: The True Lives of the Fabulous
Killjoys"
(Mikey Way) 

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