Evaluation Q1) - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Q2) - How effective is the combination of your main product and ancillary texts?

(NOTE: This question may take a while to load. For some reason, the presentation platform I uploaded it on takes a while to load.)

Evaluation Q3) - What have you learned from your audience feedback?

(NOTE: Before watching, press pause and then you can control each slide by pressing next. This presentation platform automatically plays powerpoint slide shows, unless you press pause.)

Evaluation Q4) - How did you use media technologies in the construction and research, planning and evaluation stages?

Production - My Music Video (Final Edit)

Music Video from Sophie Rudd on Vimeo.

Production - Digipak (Final Versions)

Front Cover

My final front cover has been changed very slightly compared to my first draft is just that I have changed the position of the title. Instead of having it written down the side of my front cover and blocking out more of my main image, I have moved it to the bottom. I have made the font smaller and increased the size of the drop shadow, whilst still keeping the horror-effect of my font that I feel suits very well to my chosen genre of rock 'n' roll/punk rock. I have also separated the two phrases of "Hell Bent" and "Heaven Sent" - allowing each to stand on there own. I think this is more striking and emphasises my meaning behind the statement - that they are separate polar opposites.

Back Cover

My back cover hasn't changed since my first draft. I am very happy with the chosen image that creates a reflection against the front cover; my eye is open on the front, a consumer turns the digipak over and my eye is closed on the back - it is simple yet empowering.
My font differs slightly to the front cover. I have used a drop shadow effect to create a darker, more powerful shade of red that I feel suits my genre, once again, very well.
I have included artist information and websites of both my artist and their label ('Fueled By Ramen').

Left/Right Inside - Bleed 

This image of the seafront taken from the pier will make up the left and right inside pages of my digipak. The image will bleed across the two pages, providing a very simplistic yet powerful feel to the digipak.
One thing I have done with each of my front cover, back cover and inside pages for my digipak is create this dark, mysterious and slightly vintage feel to my images which I done by using iPhoto.

To create this look I used several filters on my photos, they were; antique, vignette and boost. I also sharpened the images, provided more saturation and increased the level of definition. I felt this created a deeper feel to my digipak as a whole - making it fit with the desired message of my product and, overall, making my product something more diverse compared to most real life media products. 

Production - Magazine Advert (Final Edition)

Here is the final edition of my music advert for my digipak "Hell Bent, Heaven Sent" by my artist 'Decadence'. 

The main things I changed were minor details;
- I decided to try and neaten up my main image by using the clone and brush tools on Photoshop to remove fly-away hairs and give the image a more professional feel. However, I didn't do this too much as I wanted my main image to still have a very rustic, rock 'n' roll feel.
- Additionally, I made my main image larger. I did this as the main focus for my main image/front cover of my digipak is the artist - not the background. The bright background evidently helps in contradicting light and dark - as I'm wearing virtually all black with dark makeup and the background contains bright yellow. Yet this then also fits with the stereotypical colour palette of most rock albums of black, white and red - with the addition of yellow in some places.
- Hence why my masthead of the aritst's name, the coverlines of my album's title and the strip of "out now" adopt this colour scheme.